Skip Care: Keep it Simple

How “lazy” skin care is condensing beauty rituals down to the fundamentals.

Last year saw the end of the 10-step skin care routine as we know it and the emergence of “skip care,” a shift toward hard-working, multitasking skin care products that shorten routines without sacrificing results.  Expect to see more of the same throughout 2020.

Adored by millennials, this restrictive skin care diet is actually very much in line with dermatologists’ long-time mantra of cleanse, tone, moisturize.  The only difference is that this lazier beauty regimen focuses more on clean, hydrate and protect.

Simplicity works

The philosophy doesn’t just apply to the face.  Beeswax for example, is well known to work for dry, cracked skin on hands, feet and everywhere in between.  Beeswax carries antiviral, anti-inflammatory and antibacterial properties that are essential to healing and preventing skin problems.  Former spa director, Diane Cook, developed a product called BeeSpa based on a beekeeper’s grandmother’s all-natural recipe because it got the job done, no accompanying products needed.

We are pleased to share that Duan Mackenzie featured BeeSpa in her video of her favorite items that she gifted her mom for Mother’s Day. She loves the hand + foot cream!

The overarching theme at the September 2019 ISPA (International Spa Association) Conference, held in Las Vegas, was “evolution.” This is the most appropriate description for what the spa industry is experiencing. As the founder of the leading wellness PR firm, I’ve been attending ISPA since it was established. At that time, spas were wrestling with various identities…yoga retreats, fat farms and places to heal. Today, spa has evolved into an accessible place of wellness. My personal philosophy and the mission of my firm is to make wellness applicable to every room of the home or office, every member of the family and every time of day. It was satisfying to see that reflected at ISPA this year, as well as at the ISPA media event prior to the show, where spas showcased the products, services and equipment they feature. A look at five trends that took center stage at the show:

Beeswax: For dry, cracked winter skin, we suggest people try BeeSpa. Developed from a secret recipe from a beekeeper’s grandmother, all-natural BeeSpa works quickly to provide relief to cracked and dry skin on your hands, feet, and everywhere in-between. Beeswax carries antiviral, anti-inflammatory, and antibacterial properties that are essential to healing and preventing dry, chapped, or cracked skin.